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1st year Design & Communication student at University of Ulster Magee

Saturday 17 December 2011

Laws of simplicity

The worlds leading designer, John Maeda, created a template for simplicity.

Law 1 - Reduce
"Less is more" The less stuff there is, means the more impact you'll have. This is true, if you have a white page with a black dot on it, you will notice the black dot, but if you have a white page with loads of dots on it you're unlikely to notice that one original dot. It's just less eye catching.

Law 2 - Organise
If you can get everything organised, your work rate and quality will improve tenfold. For me i find writing lists helps... I love being able to tick things of when they're done.

Law 3 - Time
CBI who are the biggest employer in the UK have said that students who came to work after they graduated lack, Time management, are illiterate and have no manners. I know i'm quite bad with time, i leave things to the last minute thinking it wont take as long as it will.

Law 4 - Learn
The majority of what you learn at university and will keep with you, is learnt informally, from peers.
In the art industry collaboration is key, find your strengths and then surround yourself with other people who can do different things which you can then incorporate to strengthen both partys work.
Don't be afraid. Make time to play with stuff, ideas and finding out how things work. Try and soak up as much information from as many different places as you can.

Law 5 - Differences
"Simplicity comes out of complexity"

Law 6 - Context
This is about what you say, how you say it. You could have a good idea but have it in the wrong context, it wont make a big impact, possibly because it was aimed at the wrong audience or your background knowledge is wrong. You just have to be careful when you're doing your research that you know what he best context is for your purpose.

Law 7 - Emotion
72% of people in the UK are afraid of emotion. Males tend to be worse at showing emotion than females. In art, the best pieces are autobiographical and emotional. If you are passionate about what you are doing you can get away with more stuff. If you care about the work or theme, it should be able to hold enough emotion to make a connection with an audience.

Law 8 - Trust
Trust yourself and your judgement. Have confidence that if you think its right then it is. Make sure you believe in it.

Law 9 - Failure
Games theory suggests that games are created to make you fail. That its part of the thrill. You don't give up if you fail on a level.. you try again, learning from your mistakes and trying to make yourself better.
Experimentation is key... Most things need 4 or 5 proto types to work out faults and make them better.

Law 10 - The one
When its right, you'll have that gut feeling and you'll just know.


"Forget about the past - The futures all that matters"

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